• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This business and marketing degree course brings together the twin disciplines of business and marketing. Students will learn about accounting for business managers, digital marketing, marketing research, and responsible business strategy and understand how they are being applied in today’s business world.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commence
• Entrepreneurship
• Management
• Public Relations & Corporate Communications

Modules

Academic Year 1

• Marketing Research I
• Marketing Principles and Practice
• Academic Study Skills
• Communications for Marketing and Advertising
• Organising for Business
• Accounting for Business Managers
• Academic Writing: Developing Critical Thinking Skills

Academic Year 2

• Marketing Research II
• Contemporary Issues in HR Service Delivery
• Digital Marketing
• Career Preparation
• Effective Communication Skills II
• Marketing Management
• Managing Business

Academic Year 3

• Advanced Marketing Study (Project)
• Brand and Corporate Communications
• Global Marketing
• Corporate Marketing Strategy
• Contemporary Marketing Issues
• Innovation and Change

The delivery of modules is subject to change and may not follow the sequence as shown above.

Mode of Assessments

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Business and Marketing from Coventry University.

所属院系

进入哪个院系学习？ School of Business and Management

中国学生入学要求

为来自中国的学生设计 Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

课程信息

学制：全日制(28 个月)

学费：SG$32,356.80 (¥ 157,251) /年

开学时间：2022七月26日, 2022十一月22日

申请截止日期：

留学地点：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore