• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world. In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.As a student of this programme, you will work your way through a unique learning experience. You will develop of your own business acumen, benefiting from tailored learning activities and exclusive video content, standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics.Why choose this course?* Benefit from a degree tailored to your passions, goals, and ambitions.* Produce an industry-relevant project portfolio as part of your degree.* Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize winners, global leaders, CEOs and business innovators.* Develop the skills employers need.* Enjoy personalised student support.* Study when it suits you, with HD videos, unmatched academic support and no exams.Key study areas:* Fundamentals of Marketing* Design Thinking* Digital Business and Disruption* Digital Marketing* Integrated Marketing Communications* Competitive Market Positioning* Marketing Strategy and Planning

所属院系

进入哪个院系学习？ The Business School

中国学生入学要求

为来自中国的学生设计 Students with Graduation Certificate (Zhuanke / Dazhuan / Gaozhi) may be considered for advanced entry to certain programmes.

课程信息

学制：在线/远程学习(3 年)

学费：£13,500.00 (¥ 120,790) /年

开学时间：2022九月20日

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