• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Marketing Concentration (15 credits within the 120 credit BSBU) addresses how to identify customer needs, how to develop new products, how to communicate information about products and services, the pricing of products and services, where to market, and how to respond to international demands. The concentration in marketing prepares students for contributing to an important business function that creates, communicates, and delivers value to customers. Business graduates with a marketing concentration will find opportunities for service in both for-profit and non-profit sectors.

Program Objectives

Students will acquire the skills needed to develop an understanding of the "common body of knowledge" as defined by the Association to Advance Collegiate Schools of Business International. In addition, students will develop a set of frameworks to analyze, comprehend, and enjoy facts, concepts, and ideas and analytical and critical thinking, decision making, leadership, planning and organization, and problem-solving skills.

Learning Outcomes

Students will demonstrate knowledge of business.

Students will demonstrate an ability to analyze concepts, to apply these concepts to solve business problems and use quantitative methodologies as tools to solve business problems.

Oral communication: Students will demonstrate the ability to deliver effective presentations enhanced by technology.

Written communication: Students will demonstrate the ability to write clear and concise reports.

Students will demonstrate the ability to search databases, locate, use and properly cite relevant information.

Students will demonstrate the ability to understand and use team building behaviors to accomplish group tasks.

Students will demonstrate the ability to identify ethical dilemmas and make decisions grounded in ethical principles.

Students will demonstrate the ability to use technology for effective project management.

Students will demonstrate an understanding of the global context in which business is conducted.

所属院系

进入哪个院系学习？ Martin Tuchman School of Management

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school graduates who have not previously attended college may apply for admission as freshmen. English Language Requirement: The minimum TOEFL score is 550 on the paper-based exam, 213 on the computer-based exam, or 79 on the internet-based exam. The minimum IELTS score is 6.0.

课程信息

学制：全日制(4 年)

学费：US$30,160.00 (¥ 195,253) /年

开学时间：2022九月1日

申请截止日期：15-Oct-22

留学地点：Martin Tuchman School of ManagementUniversity Heights,3000 Central Avenue Building (CAB),NEWARK,New Jersey,07102, United States