• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Why choose this course

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

What you will study

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.

We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.

You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.

Some of our graduates have embarked on careers in the following roles:

• Marketing manager
• Digital marketing manager
• Marketing and brand strategist
• Brand and product manager
• Content marketing manager
• Management consultant.

所属院系

进入哪个院系学习？ FASS - Surrey Business School

中国学生入学要求

为来自中国的学生设计 To apply for one of our postgraduate courses that require a UK 2:1, the grade requirement depends on the institution you have studied at in China. Our usual requirement is 75% or 80% overall. For courses that require a UK 2:2, you must achieve 70% or 75% overall, depending on the institution at which you have studied, IELTS Academic: 5.5 overall with 5.0 in each component

课程信息

学制：全日制(2 年)全日制(1 年)

学费：£20,200.00 (¥ 182,404) /年

开学时间：2022九月27日, 2022九月26日

申请截止日期：

留学地点：Stag HillStag Hill,Guildford,Surrey,GU2 7XH, England