• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

Graduates from this programme will be suitable employees in both the public and private sectors in Singapore, and the global employment market. They’ll also be well positioned for post-graduate studies.

One possible career option is Marketing and Advertising Consultant in broadcasting companies, schools, government agencies, hospitals, etc. Using the techniques and analytical skills gained, the consultant will develop ideas and campaigns for their clients, reaching intended markets with effective promotional strategies.

所属院系

中国学生入学要求

课程信息

学制：全日制(4 年)

学费：

开学时间：预计在八月 2022

申请截止日期：

留学地点：College of Humanities, Arts, and Social Sciences48 Nanyang Avenue,HSS-05-62, HSS Building,639818, Singapore

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