• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.

Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.

Key Benefits

360° Digital Marketing Skills: Acquire knowledge on modern digital marketing and analytics platforms Digital Portfolio: Validate your skills with a digital marketing research project Prepare for your Future: Learn career planning and skills to market yourself Direct Entry to Academic Year 2: Enjoy module exemptions with a diploma qualification and complete in 16 months* Learn from Industry Experts: Gain industry insights with our industry-experienced lecturers

* Applies to maximum exemptions from registered duration of 24 months & subject to university approval.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy Business Operations Digital Marketing & E-commence Entrepreneurship Management Public Relations & Corporate Communications

Qualification Award

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Digital Marketing from Coventry University.

所属院系

进入哪个院系学习？ School of Business and Management

中国学生入学要求

为来自中国的学生设计 Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

课程信息

学制：全日制

学费：

开学时间：2022七月26日, 2022十一月22日

申请截止日期：

留学地点：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore