• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing focuses on managing the customer assets of the firm to develop and enhance customer value. Its goal is to create and communicate value propositions that anticipate and match the needs of current and potential customers through coordinated strategy and execution. Marketing work includes understanding customer behavior, actively developing products and services, determining pricing, managing channels and institutions to distribute and deliver products and services, and selecting and executing integrated communications activities.

In the Paul College of Business and Economics business administration major marketing option you’ll learn how to research markets and understand consumer behavior, develop and maintain products and services of high value for customers, how to use analytical methods for making marketing decisions, as well as how to deliver and communicate them across digital and traditional channels. All marketing option students cap their studies with a live marketing project through our marketing workshop. Our Marketing Department is ranked among the best in the country based on scholarly research, bringing cutting-edge knowledge into the classroom to give you a competitive edge in the marketplace.

Potential Careers

• Advertising and promotions manager
• Brand manager
• Buyer
• Digital marketer
• Market analyst
• Market researcher
• New product development
• Sales professional

Program Objectives

The Option in Marketing focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them, from both digital and traditional perspectives. The option addresses key linkages critical to effective customer and brand management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting, and executional approaches. The option emphasizes digital marketing and analytics across its courses.

所属院系

进入哪个院系学习？ Peter T. Paul College of Business and Economics,

中国学生入学要求

为来自中国的学生设计 Admission to UNH is competitive. A student’s academic record, including program of study, class rigor, standing in their class, and achievement is of primary importance in assessing a student’s potential for success at UNH. Students should complete the following sequences of college preparatory coursework to be considered minimally qualified for baccalaureate admission to the University: Demonstrated proficiency in English, Three years of mathematics, Three years of science, Three years of social sciences and Two years of a single foreign language (If English is your first language). International students, whose primary language is not English, must submit the results of a Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS), or Duolingo. The recommended minimum TOEFL score is 213 (computer version) or 550 (paper version) or 80 (Internet version). The minimum IELTS acceptable proficiency grade is 6.5. The minimum Duolingo scores are 70.

课程信息

学制：全日制(4 年)

学费：US$32,050.00 (¥ 207,488) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：University of New Hampshire105 Main Street,DURHAM,New Hampshire,03824, United States