• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This management and marketing degree prepares students for a future in management and marketing.

Students will gain solid grounding on all core disciplines of business in their first academic year. In the second academic year, students will continue with a double major in Management and Marketing. They will also acquire knowledge of consumer behaviour, digital marketing, and even operations management.

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

Business Development & Consultancy Business Operations Digital Marketing & E-commerce Entrepreneurship Management Public Relations & Corporate Communications

Modules

Academic Year 1 (Core Modules)

Accounting Fundamentals in Society Principles of Responsible Business Statistics for Business Economic Essentials for Business Introductory Principles of Finance Marketing Principles Introduction to Management Business Communications

Academic Year 2 (Major Modules)

Organisational Behaviour Managing Human Resources Organisational Analysis Management of Change Responsible Leadership Operations Management Continuous Quality Improvement Introductory Marketing Research Consumer Behaviour Marketing Effectiveness Digital Marketing Integrated Marketing Communications Strategy International Marketing Marketing Strategy Tourism Marketing

Academic Year 3 (Core Module)

Integrative Business Capstone

Delivery of modules may not follow the sequence as shown and are subject to change.

Modes of Assessment

Assessments include assignments, tests, projects, and final examinations.

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Commerce (Management and Marketing) from the University of Wollongong.

所属院系

进入哪个院系学习？ School of Business and Management

中国学生入学要求

为来自中国的学生设计 Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

课程信息

学制：全日制(28 个月)

学费：SG$41,601.60 (¥ 202,180) /年

开学时间：2022八月30日

申请截止日期：

留学地点：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore