• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing involves more than just selling products; it is about finding ways to bring companies and customers together. The Marketing program at SRU will teach you how customer perceptions evolve and how companies can impact and influence them. You'll learn how psychology, economics, and statistics can be used to understand buying patterns and develop successful marketing strategies. You'll also gain practical experience applying these concepts.

WHY CHOOSE MARKETING?

Marketing is a fast-paced, dynamic field with a spectrum of career opportunities. You can work in positions ranging from brand management and advertising to market research and sales. Marketing management is currently one of the fastest-growing career opportunities in the United States. Many companies, nonprofit organizations, and government agencies have their own marketing departments focused on connecting with consumers.

WHAT WILL YOU LEARN?

In the SRU Marketing program, you will learn:

• How to anticipate and satisfy consumer needs and wants
• Marketing research, product planning, pricing, promotion, and distribution
• Concepts, functions, and institutions of marketing
• Appreciation of the consumer orientation
• Skills to analyze, formulate, and implement marketing policies

CAREERS IN MARKETING

With strong marketing knowledge and skills, you have the ability to work in areas such as:

• Advertising / promotion
• Brand management
• Consulting
• Consumer relations
• Marketing management
• Marketing research
• Retail management
• Sales

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 International applicants who have not enrolled in any post secondary institution since graduating high school should apply as freshmen. Advanced standing may be considered for those students who have completed IB programs, GCE A-levels (advanced or advanced subsidiary) examinations. English language requirements: Applicants must score a minimum of 61 on the internet based test (iBT), a minimum of 500 on the written test or a minimum of a 173 on the computer based test. Applicants must receive an overall IELTS score at band 6.0 or above.

课程信息

学制：全日制(MINIMUM OF 120 学分)

学费：US$15,895.00 (¥ 102,903) /年

开学时间：预计在八月, 十二月 2022

申请截止日期：

留学地点：College of Business1 Morrow Way,SLIPPERY ROCK,Pennsylvania,16057, United States