• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Complete full program in Singapore with option to transfer to Australia.

This Bachelor Of Communication degree course with a double major in Public Relations and Strategic Communication and in News and Digital Media is accredited by the Public Relations Institute of Australia (PRIA). So, all students will have the association’s e-membership that allows them to access PRIA’s online resources, including Golden Target Award case studies, the Asia-pacific PR Journals, industry news, blogs and free entry to webinars.

Students will gain a solid understanding of the theory and practice of communication in a global environment which is both complex and rapidly changing. They will learn to work creatively and analytically in the communication and cultural industries, and for further study and research in the discipline.

Students will also automatically become student members of the UONS Student Chapter of the Institute of Public Relations of Singapore (IPRS) until they complete their studies. Student members get to experience industry visits and IPRS hosted events on an annual basis.

About Public Relations and Strategic Communication Major

The Public Relations and Strategic Communication major addresses key needs and changing demands in the industry and broader employment, including social and multi-media content creation and the ability to critically analyse (big) data, while continuing to deliver strong traditional stills including strategic planning as well as written and oral communication skills.

About News and Digital Media Major

The internet has had a major impact on traditional forms of media distribution that has affected many communication industries, including journalism. But there remains a global need for stories to be told in a variety of formats by journalists, skilled in the craft of writing, analysing and reporting. The News and Digital Media major provides you with the opportunity to develop practical skills and knowledge that is relevant to the contemporary journalism landscape.

Core Modules

Digital and Social Media Foundations of Media Production Media and Communication Concepts Audience Participation and Interaction Communication Research and Data Analytics Creative Industries Entrepreneurship Communication, Creativity and Cultural Production Global Trends in Media and Communication

Compulsory Modules

Media Storytelling Mobile Media Making

所属院系

进入哪个院系学习？ School of Business and Management

中国学生入学要求

为来自中国的学生设计 Applicants must have Diploma from PSB Academy, or equivalent. English Language requirements: IELTS with an overall score of 6.0 (with no sub-band less than 6.0); TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English; TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22.

课程信息

学制：全日制(2 年)

学费：SG$42,115.20 (¥ 204,676) /年

开学时间：2022五月10日, 2022九月6日

申请截止日期：

留学地点：PSB AcademyCity Campus,Marina Square, 6 Raffles Blvd, #03-200,039594, Singapore