• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.

Success

Successful marketers have excellent written and oral communication skills and are comfortable working in group settings. Typically, they are interested in understanding human behavior. Quantitative analysis and mathematical proficiency are also important in the marketing professions.

Career

Graduates of this major in the UC Carl H. Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.

所属院系

进入哪个院系学习？ Carl H. Lindner College of Business

中国学生入学要求

为来自中国的学生设计 Student need to have: Graduation from an accredited high school of preparatory school; Successful completion of 16 units of college-preparatory subjects: English (4 units); biology and chemistry (2 units); college-prep mathematics (3 units); social sciences (2 units) fine arts (1 unit); additional college preparatory subjects (4 units). Recommended: foreign language, anatomy and physiology or a third unit in social science with a grade of C or better in all required courses; Recommended minimum high school GPA of 3.0; Completed application and official high school or preparatory school transcripts.

课程信息

学制：全日制(4 年)

学费：US$28,972.00 (¥ 187,562) /年

开学时间：2022八月23日

申请截止日期：

留学地点：UC Uptown West Campus2600 Clifton Avenue,CINCINNATI,Ohio,45221, United States